Hey! Thanks for stopping by.
The name of my game is helping you turn first-glances into lasting impressions.
Whether it’s through captivating (yet intuitive) design, or preparing a best-in-class strategy on your next launch, I’m ready to take it on.
Nice to meet you!
I’m Grace. I love everything design
& strategy, but I specialize in…
Graphic Design
Website/UX Design
Branding + Custom Logos
Marketing Strategy
Luxury Lifestyle & Wealth Profiling
By the numbers.
$800M+
In combined sales volume across the 20+ top-producing luxury teams I lead marketing for, supporting listings valued up to $40M.
Listings valued up to $40M
Regional Luxury & PR Lead
High-profile, confidential clients
1,000+
Regional clients who count on me for brand strategy, listing marketing, design, and project management across San Diego’s coast.
National 3-Click Campaign team
Agent Recognition & Awards Lead
61%
Increase in website visits and marketing leads from the targeted Meta and paid campaigns I built as a Marketing Director.
Meta & LinkedIn paid social
Data-informed copy & design
Automated Monday.com workflows
SEO & AI SEO
Consider it done.
Design.
How do you tell a story when words alone can’t do it justice? Using expert combinations of typography, colors, and appealing layouts, I can help your customers understand your product on an emotional level.
Website Design/UX
Business Cards
Print & Digital Assets
Packaging
Brand Development.
I firmly believe that branding is everything. If you don’t have a clear identity that people are drawn to, it’s nearly impossible to stand out. In a world that wants content in the palm of their hands, be their inspiration.
Branding & Messaging
Logos
Conceptualization
Events & Promotion
Strategy.
You have the designs. You have the brand. But what about an actual boots-to-the-ground plan? Let me give you the wings you need to lift off, making impressions count through print, digital, B2B, and anything else you can dream up.
Digital Marketing
Social Media Strategy
Print Marketing
Guerilla Marketing
How I work.
01 / Discover & align.
Every project starts with listening. I bring stakeholders together, define the goal, and dig into the data (audience insights, Heap tracking, past performance) so every creative decision is grounded from day one.
Stakeholder alignment
Creative briefs
Audience & data insights
Goals & KPI setting
02 / Concept & create.
From ideation through copywriting and design, I shape the story and the visual direction, collaborating with designers and thought partners until the work feels unmistakably on-brand.
Ideation & concepting
Copywriting & storytelling
Art direction
Designer collaboration
03 / Build, launch & learn.
I turn plans into systems: timelines, SOPs, and automated Monday boards that keep every partner moving. After launch, I measure, optimize, and fold what we learn into the next campaign.
SOPs & templates
Workflow automation
Cross-team rollout
Performance optimization
What I’m proud of.
Website Design/UX
01
Branding + Messaging
02
Print + Digital Asset Design
03
Organization & Creative Traffic
04
Click on each of the tabs below to see my work + portfolio.
Building my experience.
Senior Marketing Advisor | Luxury Lead
Compass · Encinitas & La Jolla
2026–Now
Marketing Advisor | Luxury Lead
Compass · Encinitas & La Jolla
2022–2026
Marketing Director
The Jim Bottrell Team · San Marcos
2020–2022
Let’s bring your vision to life.
Have a project, a role, or an idea that could use a creative partner? Send me a note, and I’ll be in touch soon.
